We're looking for a Marketing & Social Media Manager to join our team!

You will assist in shaping our brand's online presence and engage with our passionate community of outdoor enthusiasts. 

If you're a social media-savvy individual with a passion for the outdoors & travel, have a hyped personality, and a knack for quality storytelling, keep reading!

We are a small team of outdoor enthusiasts and we need someone who is self-motivated, excellent at storytelling and an idea generator! 

REQUIREMENTS:

• Bachelor's Degree in Digital Marketing, Marketing, Communications or a related field.
• 3 Year experience in working in social media.
• Skilled in Adobe Suite (Lightroom, Illustrator, Premier Pro, Premier Pro Rush), Canva, mailchimp. 
• Knowledge in Instagram, Facebook, You Tube, Tiktok, LinkedIn and all scheduling tools.
• Knowledge of Meta ads a must
• Basic knowledge in Woo is a plus
• Knowledge of social media analytics and reporting.
• Excellent English written and verbal communication skills. Must have excellent copy-writing skills – with the ability to write in different tones for each brand. 
• Strong organizational skills and multitasking.
• Creative and strategical thinker with an eye for detail.
• Ability to work on your own, be self-motivated and meet deadlines.
• Eagerness to learn and adapt to new environments.
• Ability to work independently and as part of a team.
• Strong passion for outdoor gear, safari life, travel

KEY RESPONSIBILITIES:

• Brand Storytelling: Develop compelling brand narratives and content strategies that align with each brand's unique identity, audience and marketing objectives. 

Be involved and hands on with assisting in creating compelling visual and written content for our social media channels across 3 brands: (Craghoppers South Africa/Outsiders/Tusk Photo), including Instagram, TikTok, Facebook, and to showcase our premium products and brand identity.

• Campaign Management: Plan and execute seasonal marketing campaigns, product launches, promotional periods, competitions, giveaways and brand partnerships across multiple platforms.

• Influencer & Ambassador Management: Identify, onboard and manage brand ambassadors, photographers, creators and influencers. Coordinate content deliverables, partnerships and campaign reporting.

• Partnership Marketing: Assist with the planning and execution of collaborations, events and strategic partnerships with tourism, outdoor and lifestyle brands.

• Event Marketing: Support the promotion of brand events, activations, trade shows, workshops, product launches and community initiatives through social media, newsletters and website content. From time-to-time you will be expected to present the company at these events. 

• Content Planning & Production: Coordinate photoshoots, content creation projects and content briefs with photographers, videographers, ambassadors and external contributors.

• E-commerce Support: Assist with website merchandising, product launches, promotional banners, collection updates and seasonal campaign rollouts.

• Customer Journey & Email Marketing: Create targeted email campaigns and automated customer communications to increase engagement, retention and sales.

• Community Building: Grow and nurture engaged communities around outdoor adventure, travel, wildlife photography and safari experiences.

• Trend Research & Innovation: Stay ahead of social media trends, platform updates, emerging technologies and industry developments to continuously improve content performance.

• Administrative & Project Management: Coordinate marketing calendars, campaign timelines, product launches and cross-brand deliverables to ensure projects are completed on schedule. Report on these monthly. 

ADDITIONAL INFORMATION

• The position is full time
• Start Date: August 2026
• Hybrid position. Initially you will work remotely for much of the time, however this can change at any time.

TO APPLY:

• Please email your CV 
• Please add examples of work you’ve done for various companies – send social media handles for us to check out. Candidates with experience in outdoor brands, travel, luxury safari travel will be given preference. 
• Use subject: Marketing & Social Media Position

Only selected candidates will be emailed or called.

If you have not heard back within 14 days of applying, please deem your application as unsuccessful.

We are super excited to hear from you and welcome our next member to the team!